Müeller
Müeller
Müeller, founded in Hanover, Germany in 2014, mainly engaged in kitchen and healthy appliances, with a completed product line from large kitchen appliances to small healthy appliances. After three-year development, Müeller, with its innovative product functions and modern design, has become a dark horse of Amazon with annual sales exceeding 700 million yuan. It is also a trendy brand loved by young German people in the Internet age. Many items are rated as substitutes of high luxury, and have won a good reputation.
Since its inception, Müeller has focused on building healthy household appliances, including kitchen articles, air purification, water purification and food disinfection. We hope that more people can enjoy clean air, healthy water and safe food with high quality, good-looking and cost-effective products.
Brand story
Mueller----- From love to connection, the constant is the care for health
At the age of 25, young German designer Müeller fell in love with her wife Hanna at first sight at a charity event. As a member of environmental public welfare organizations, Hanna often had to work in countries with serious pollution. She has a severe fungal allergy. Hanna loved cooking very much and often makes delicious food in the kitchen. After being allergic to moldy cutting board, Hanna has a high fever.
Brand belief
Health connects happiness, innovation creates happiness.
Brand Vision
Focus on healthy appliances, with high quality, good-looking and cost-effective products to let more people enjoy clean air, healthy water and safe food.
Brand Mission
Explore more happiness with intelligent healthy life.
Brand slogan
Healthy U and me
Brand History
2020
January
Müeller healthy household appliances launched in China, Asia, Eastern Europe and other markets.
2018
September
Müeller Asia-Pacific Business Operation Center was established, fully responsible for Müeller's R&D, production, sales and brand operation in Greater China. The product line was further expanded to the field of health appliances.
2017
November
Müeller, with its innovative functions and modern design, had become a dark horse of Amazon. Its annual sales volume had exceeded 700 million yuan, and it was sold well in European and American markets.
2014
June
Müeller was founded in Hanover, Germany.
Company Profile
Asia Pacific Business
In order to further expand the International business, in December 2018, the Mueller Brand Asia-Pacific Business Unit Operations Center was established. The group CMO personally led the entire project, and entrusted the domestic partner Shenzhen Miao Le Life Technology Co., Ltd. to take overall responsibility for Mueller Asia-Pacific research and development, production, sales, brand operation.
Technology R & D
After nearly a year of research, technology research and development, and supplier selection, the Mueller European and Asia teams, combined with Mueller ’s successful experience in Europe and the United States and the production and research system, made it clear that the first stage products and business will focus on water & air & food purification Smart health appliances.
Business Core Team
The core team of Mueller Asia business has a broad international vision and forward-looking perspective, and has rich experience in brand, channel, operation, and R & D. The entire team is an international team with great entrepreneurial innovation and combat effectiveness. Relying on global successful experience, profound technical accumulation and strength, localized talents and partners, it’s believed that Mueller will bring more and better products and services to consumers in the Asia Pacific market.
Global layout
